SOCIAL MEDIA
What do you think about social media?
What it has importance i n today’s era?
Is it something which has changed our lives? Let’s have a look upon it.
Social media is the social interaction among people in which they
create, share or exchange information and ideas in virtual communities and
networks.
Social media depends on mobile and web-based technologies to create
highly interactive platforms through which individuals and communities share, create,
discuss, and modify user-generated contents. They create substantial and
pervasive changes to communication between organizations, communities, and
individuals.
Social media differ from traditional media (Print media, Electronic
media,etc) in many ways, including quality, reach, frequency, usability,
immediacy, and permanence. Internet
users continue to spend more time with social media sites than any other type
of site. At the same time, the total time spent on social media in the U.S.
across PC and mobile devices increased by 37 % to 121 billion minutes in July
2012 compared to 88 billion minutes in July 2011.
Here are
few types of social media:
1.Collaborative projects (For
example, Wikipedia)
2.Blogs and microblogs (For
example, Twitter and Tumblr)
3.Content communities (For
example, YouTube and DailyMotion)
4.Social networking sites (For
example, Facebook)
Virality on Social Media
Some social media sites have greater virality - that is, users are
more likely to reshare content that has already been posted on the site by
another user, to their social network. Many social media sites provide specific
functionality to help users reshare content - for example, Twitter's retweet button, or Tumblr's
reblog function. This is of particular interest for viral marketing for
businesses, but also for nonprofit organisations and activists.
Some
features of Social Media
1.Quality: In industrial (traditional)
publishing, the typical range of quality is substantially narrower than in unmediated
markets. The distribution of quality has high variance: from very high-quality
items to low-quality also.
2. Reach: Industrial
media typically use a centralized framework for organization, production, and
dissemination, whereas social media are by their nature more decentralized, less hierarchical,
and distinguished by multiple points of production and utility.
3. Frequency: The
number of times an advertisement is displayed on social media platforms.
4. Accessibility: The
means of production for industrial media are typically government and/or
corporate (privately owned). Social media tools are generally available to the
public at little or no cost.
5. Usability: Most
social media production requires only modest reinterpretation of existing
skills. Anyone with access can operate on social media.
6.Immediacy: Social media is capable of virtually instantaneous responses.
7. Alterable: Social media can be altered almost instantaneously
by comments or editing.
Internet
usage effects
1.Consumers continue to spend more time on social networks than on any
other category of sites—roughly 20 % of their total time online via PC and 30 %
of total time online via mobile.
2.Facebook remains the most-visited social network in the
U.S. via PC (152.2 million visitors), mobile apps (78.4 million users) and
mobile web (74.3 million visitors).
3.51% of people aged 25–34 used social networking in the office, more
than any other age group.
4.While the computer is still the primary device used to access social
media despite dropping 4% in usage in 2012, the last year saw a significant
increase in usage, most notably through tablets from 3% to 16%, internet
enabled TVs from 2% to 4%.
5. In November 2011, it was reported Indians spend more time on social
media than on any other activity on the Internet.
Advantages
of Social Media
§ Social
networks are new way of staying in touch with the whole world.
§ It is now easier to keep in contact
with old friends and colleagues.
§ The
professional networking site LinkedIn even allows users to request introductions to business people who are known to their contacts. LinkedIn is a particularly valuable business
tool, over 200 million people are members, including hiring managers from many
top companies. Your profile is designed to function as an online resume,
detailing your education, career history (with recommendations from your
colleagues), and creative portfolio.
§ Freelancers
can find contacts via professional groups on LinkedIn and Twitter, while
business owners can make use of the large user bases of Facebook and Twitter to
market their products and services.
§ Online communities can be very diverse and expose you to many new
viewpoints, ideas, and opinions that you may not be familiar with.
Disadvantages
Of Social Media
§ Public
sharing of private lives has led to a rethinking of our current conceptions of
privacy.
§ Social
networking sites allow seemingly trivial gossips to be redistributed to a
worldwide audience, sometimes a rumour is shared.
§ The one potential risk of social networking cited most often
is that of hacking.
Incidents of profiles and accounts are being hacked.
§ While social media can help people / companies create good
image, it can also be used to tranish an image with false claims. A viral
social media post talking how a product can cause problems can lead to huge
losses to a firm.
§ All over the
world social media websites are used to get up close and personal without even
revealing the true identity.
CONCLUSION
Social networking is indeed boon
for human race because it is bringing people closer and letting them
communicate with each-other without any fear and barrier. But still one needs
to be cautious of what level of personal information they are providing on
social sites and how much time they are spending on it.
Posted By:
ROHIT CHAUDHARY
CS-2 3rd YEAR
rohitchaudhary29@gmail.com
website: www.scitechinfo.in
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